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Best Conversation Intelligence Software

28–42 minutes
Best Conversation Intelligence Software, featured image

Conversation intelligence software records your sales calls and meetings, turns the audio into a searchable transcript and uses AI to flag what was said: topics, objections, competitor mentions, questions and next steps. Most products add coaching tools, deal-risk views and CRM updates on top.

This guide compares nine of them. For each one we looked at the job a product marketer or enablement lead actually has after a launch: find out whether reps are using the new wording, which objections and competitor names come up, and which deals are at risk. That job depends on one capability, how the tool decides what to listen for, so every entry covers how a topic or tracker is defined, who may edit it and which plan unlocks it. We read each vendor's pricing page, a product page and a help-center article where one was readable, on October 26, 2026. Only four of the nine list a USD price, so the price column says "quote only" for the rest.

tools compared in two groups
9
list a USD price on their own site
4 of 9
custom keyword insights an admin can define in Salesforce Conversation Insights
100
transcription languages besides English at Jiminny
60+

Best Conversation Intelligence Software: Our Picks

Each pick below is the tool we'd look at first for one situation, judged on where the calls come from, how a tracker or topic is defined, which plan unlocks it and how much of that you can verify before a demo.

Conversation Intelligence Software Compared

Read the table left to right: tool type, what the tool listens for, price and rating. The column called What it listens for is how each vendor says a topic, tracker or keyword is defined, and the rows follow the order of the two groups further down.

ToolTool typeWhat it listens forStarting priceG2 rating
GongConversation intelligence platformKeyword trackers and AI trackers on calls, emails and meetingsQuote only (per-user license plus a platform fee that depends on the number of users) 4.7 (6,470)
Chorus by ZoomInfoConversation intelligenceNot described on ZoomInfo's Chorus pageQuote only; no price on ZoomInfo's Chorus page 4.5 (2,988)
AvomaAI meeting assistant with a conversation intelligence add-onSmart Topics, keyword trackers and smart trackers from example sentencesStartup $19, Organization $29, Enterprise $39 per recorder seat per month billed annually; Conversation Intelligence add-on $29 per seat annually ($35 monthly); viewers and collaborators free; 14-day Organization trial 4.6 (1,352)
JiminnyConversation intelligence platformThemes and Topics triggered by keywords or phrasesQuote only (Capture, Scale, Grow); seat types for recording, insights and listening; 12-month minimum; one-time setup fee; 14-day free trial 4.6 (1,037)
Clari CopilotConversation intelligencePre-built, keyword and AI Smart TopicsQuote only; Clari's pricing page now redirects to Salesloft's sales contact pageNo reviews yet
SalesloftRevenue orchestration platform with a conversation intelligence moduleKeyword Topics, Smart Topics and Recommended TopicsQuote only (Advanced and Elite packages) 4.5 (9,908)
Salesforce Einstein Conversation InsightsCRM-native conversation intelligenceStandard insights and up to 100 custom keyword insights$50 per user per month billed annually (Conversation Insights, also in the Sales Engagement add-on); $100 in Sales Programs; included in Sales Cloud Unlimited; Agentforce for Sales listed at $125 4.4 (27,577)
HubSpot Sales HubCRM-native call recording and conversation intelligenceTracked terms in categories (Enterprise)Professional from $90 per seat per month (plus a $1,500 one-time onboarding fee); Enterprise from $150 (plus $3,500 onboarding) 4.4 (14,369)
Dialpad SellSales dialer with built-in conversation intelligenceCustom Moments for phrases, with Live Coach cardsSell Essentials $39, Advanced $59 (adds Live Coach and Custom Moments), Premium $79 (adds AI quality management) per user per month 4.4 (4,216)
The GTM Lead Our productRelease enablement acknowledgementsShows which SDRs, AEs and CSMs are ready to explain a product changeAccess codeNo reviews yet

Checked October 26, 2026 on each vendor's pricing, product and help pages. Ratings are G2 values from search results and the G2 pages we could open; G2 blocked direct access for several tools and review counts can differ by a few between pages. The Salesloft, Salesforce, HubSpot and Dialpad ratings cover the whole product (Dialpad: Dialpad Connect), not the conversation intelligence features. Clari Copilot shows No reviews yet only because we could not read a G2 rating for it.

What Conversation Intelligence Software Does

Conversation intelligence software, sold by vendors such as Gong, Avoma, Jiminny and Salesloft, records sales conversations, transcribes them and uses AI to find the moments that matter, so a manager or marketer can search what customers and reps said instead of relying on notes. The work runs in four steps: capture the call, transcribe it, tag it and surface the result.

Capture decides which conversations you can analyze at all. Tagging is where the tools differ most, because it decides whether a launch phrase or a competitor name shows up. Surfacing is the dashboard, the alert or the field written back to the CRM. If you run a sales analytics stack or a deal management tool, conversation intelligence is the layer that adds what was said to the numbers you already track.

Conversation Intelligence vs Conversational AI and Meeting Note Bots

Conversation intelligence analyzes conversations between people, usually a rep and a buyer. Conversational AI is software that holds a conversation itself, such as a chatbot or a voice agent, and is a different category. Meeting note bots record any meeting and write a summary. The nine tools here add the sales-specific layer: trackers, scorecards, deal views and CRM sync. If you also coach reps, see our guide to sales coaching software.

Where the Calls Come From

A tool can only analyze what it receives, and the sources differ. Some tools run their own bot in your meetings, some are the phone system, and some depend on a recording provider you connect.

ToolWhere the calls come from
GongCalls, meetings and emails captured automatically, with Salesforce and Zoom among the core integrations
Chorus by ZoomInfoCalls, meetings and emails; a reviewer on ZoomInfo's page mentions an automatic Zoom connection
AvomaA bot on Zoom, Google Meet and Microsoft Teams, plus dialers such as Aircall, Dialpad, RingCentral and Zoom Phone
JiminnyIts own recorder, meeting integrations and integrated dialers
Clari CopilotA Copilot Notetaker for Zoom, Microsoft Teams and Google Meet, according to Clari community posts
SalesloftThe Salesloft CI Bot or a cloud recorder on Zoom, Teams and Google Meet, uploads, and a dialer add-on
Salesforce Conversation InsightsA recording provider you connect: Sales Dialer, Amazon Connect, Zoom, Google Meet or Microsoft Teams
HubSpot Sales HubHubSpot's calling tool and select third-party calling providers; Zoom and Teams recordings create meeting records
DialpadCalls and meetings placed in Dialpad itself

How Each Tool Decides What to Listen For

How a tool decides what to listen for is the deciding capability for a launch. A literal keyword list is much more precise, but it misses a rep who says the same thing in different words. A concept or question-based tracker catches variations but can cost credits or need example sentences.

ToolHow a topic is definedWho sets itLiteral or AI
GongKeyword trackers for exact phrases; AI trackers built from a questionAdmin with the Manage AI Trackers permissionBoth
Chorus by ZoomInfoNot described on ZoomInfo's pageNot documentedNot documented
AvomaSmart Topics, keyword trackers and smart trackers from 5 to 20 example sentencesAvoma AdminBoth
JiminnyThemes holding Topics triggered by keywords or phrasesManager or Admin, or your CSMLiteral
Clari CopilotPre-built topics, keyword topics and AI Smart Topics, plus Recommended TopicsAdmin in Manage TopicsBoth
SalesloftKeyword Topics and Smart Topics, plus Recommended TopicsAdminBoth
Salesforce Conversation InsightsStandard insights and up to 100 custom keyword insightsAdmin in SetupLiteral
HubSpot Sales HubTracked terms grouped in categoriesSuper admin, Enterprise onlyLiteral
DialpadCustom Moments built from trigger words and phrasesAdmin, per teamPhrases

Dedicated Conversation Intelligence Platforms

Gong, Chorus, Avoma, Jiminny and Clari Copilot exist to analyze conversations and little else, and each sits beside your CRM rather than inside it. You buy a separate contract and point the tool at the calls you already hold.

Gong

Best for searching calls, emails and deals together

Conversation intelligence platform 4.7 · 6,470 G2 reviews

Fits a team that wants one place to search calls, emails and meetings for a new message and can buy by quote.

A pricing change in Gong. Gong captures calls, meetings and emails automatically. To find out whether reps use the new wording, an admin with the Manage AI Trackers permission sets up two kinds of tracker. Keyword trackers look for exact words and phrases, such as a new package name or a competitor, and don't use Gong credits. AI trackers look for an idea instead of a phrase. The question-based ones are built by an admin and use credits, while Gong's pre-built AI trackers don't use credits and can't be edited. Results show on the call page, as a filter in call search, in Team Insights, on deals and in Salesforce, and anyone can view them without a special permission.

The catch is metering. When an account runs out of credits, published question-based trackers pause, so a launch tracker can stop in the middle of a quarter. Gong prices per user plus a platform fee by quote, and its pricing page groups customers by team size (1 to 50, 51 to 1,000, 1,001 to 9,999 and 10,000+) without listing prices.

Choose it when
  • you want one place to search calls, emails and deals for a new message, a competitor or an objection
  • you can budget for a quote-only contract and want tracker results inside deal and Salesforce views
Skip it when
  • you need a published price before a demo: Gong prices per user plus a platform fee by quote
  • you plan to lean on AI trackers: question-based trackers use credits, and exhausted credits pause published ones
Users like
Ease of use and support
Users dislike
Less tailored to small businesses
Source: G2, 6,470 reviews
Gong call page card titled Get AI-generated answers to questions about this call with a sample question about what the CRO cares most about when evaluating new software and a generated answer with a copy button
Gong call Q&A answering a question about a recorded call. Vendor illustration with sample data.
How it works in practice

Gong's help center says feature access depends on the plan and the seat a user is assigned. Gong lists Salesforce and Zoom among its core integrations and says integrations are free of charge. Its security page lists default retention of up to three years or the contract length, consent management, and redaction and filtering rules.

Starting price
Quote only (per-user license plus a platform fee that depends on the number of users)
Keyword trackers
Exact words and phrases; no credits
AI trackers
Question-based, admin-created, use credits

Chorus by ZoomInfo

Best if you already buy ZoomInfo

Conversation intelligence 4.5 · 2,988 G2 reviews

Fits a team that already buys ZoomInfo and wants call and meeting capture from the same vendor.

What we could and couldn't confirm. ZoomInfo's Chorus page says Chorus captures and analyzes customer calls, meetings and emails, syncs contacts and communications to the CRM automatically, and measures deal momentum. It also describes team coaching and market intelligence on why deals are won or lost. The page doesn't describe trackers, scorecards or deal boards, and we found no public Chorus help center, so we can't tell you how a team defines a tracker for a new message or who may edit it.

Third-party and marketplace summaries mention AI-based contextual trackers that drive reports and daily email alerts. Treat that as a claim to check in a demo. Chorus came to ZoomInfo through a 2021 acquisition and is sold as part of ZoomInfo's platform, by quote.

Choose it when
  • you already buy ZoomInfo data and want conversation intelligence from the same vendor
  • you want call capture, CRM sync and coaching in one sales-focused product
Skip it when
  • you need to read tracker or scorecard documentation before you buy: ZoomInfo's Chorus page doesn't describe them and we found no public Chorus help center
  • you want a published price: Chorus is a request-a-demo product
Users like
Call review and coaching
Users dislike
Steeper learning curve
Source: G2, 2,988 reviews
Chorus analytics chart of competitor mentions over time (monthly bars, May to Dec) with playable call snippets quoting Competitor X and a Competitive Insights tag
Chorus competitor mentions over time with call snippets. Vendor illustration with sample data.
How it works in practice

ZoomInfo's page names automatic CRM sync and a Zoom connection mentioned by one reviewer. Salesforce, HubSpot and Microsoft Teams appear in a third-party integration summary, not on ZoomInfo's page. The G2 strengths and complaint shown above come from G2 comparison-page summaries, because the review pages were blocked to us.

Starting price
Quote only; no price on ZoomInfo's Chorus page
Owner
ZoomInfo (acquired 2021)
CRM
Automatic sync of contacts and communications

Avoma

Best for a published price and a trial

AI meeting assistant with a conversation intelligence add-on 4.6 · 1,352 G2 reviews

Fits a team that wants to read per-seat prices and try the product before talking to sales.

Tracking a new package name in Avoma. Avoma records meetings with a bot on Zoom, Google Meet and Microsoft Teams, and through dialers including Aircall, Dialpad, RingCentral and Zoom Phone. An Avoma Admin then defines Smart Topics, which are categories with a name, a color and a prompt, plus keyword trackers for exact phrases and smart trackers. A smart tracker matches a concept from 5 to 20 example sentences you supply, so the wording can vary. A new tracker can reprocess past meetings for up to 12 months, and the tracker dashboard takes 24 to 48 hours to update. Matches can send alerts to Slack or email, instantly or on a schedule.

Read the plan gate first. Custom keyword trackers, custom smart topic trackers and AI scorecards sit in the Conversation Intelligence add-on, on top of a recorder seat. Avoma's pricing page shows both $24 and $29 for the Organization plan billed annually in different places, so confirm that figure in a quote.

Choose it when
  • you want a published per-seat price and a free trial before talking to sales
  • you want tracker alerts in Slack or email and the option to reprocess past meetings for a new tracker
Skip it when
  • you expected custom trackers in the base seat: they need the Conversation Intelligence add-on
  • you want a permanent free plan: Avoma offers a 14-day trial only
Users like
Automated note-taking and transcription
Users dislike
Recording issues and AI inaccuracy
Source: G2, 1,352 reviews
Avoma Smart Topics settings page with tabs Default AI Topics (189), Custom Topics (96) and Filler Words, a topic list on the left, and the Smart Topic Information form (name, color, prompt) for Account Overview
Avoma Smart Topics settings. Help-center screenshot.
How it works in practice

Meeting notes save to account, opportunity and contact records in Salesforce, HubSpot, Zoho, Pipedrive and Copper. Two-way field updates need the Revenue Intelligence add-on at $29 per seat per month billed annually. Viewers and collaborators are free. Avoma offers a 14-day Organization trial with all add-ons and no credit card, and no permanent free plan.

Starting price
Startup $19, Organization $29, Enterprise $39 per recorder seat per month billed annually; Conversation Intelligence add-on $29 per seat annually ($35 monthly); viewers and collaborators free; 14-day Organization trial
Smart trackers
5 to 20 example sentences; reprocess up to 12 months
Tracker dashboard delay
24 to 48 hours

Jiminny

Best for multilingual teams and Slack nudges

Conversation intelligence platform 4.6 · 1,037 G2 reviews

Fits a team that sells in several languages and wants matching calls pushed to Slack.

A competitor-mention watch in Jiminny. Jiminny records through its own recorder, meeting integrations or integrated dialers and transcribes in 60+ languages besides English. A manager or admin creates Themes, each holding Topics that fire on keywords or phrases, and can limit a Topic to one speaker (rep or customer) and one language. Default triggers already cover competitors, concerns, quantities such as seats, and contract or negotiation terms. For a launch you add the new claim wording and the competitor names as triggers, one by one or through a CSV upload of up to 2,900 line items per file, and Team Insights shows how often each Topic was mentioned over time.

Saved searches in the call library can become Nudges. Jiminny sends the matching calls, with an AI summary or transcript excerpt, to Slack or email in real time or on a daily to monthly schedule. Topics fire on keywords, not on a plain-English description, so wording variants have to be listed.

Choose it when
  • you work in more than one language and want topics scoped by speaker and language
  • you want saved call searches pushed to Slack, for example every call that mentions a named competitor
Skip it when
  • you want plan-by-plan feature detail before a demo: Jiminny's pricing page doesn't say which feature sits in which plan
  • you want AI-described topics: Jiminny's topics are triggered by keywords or phrases
Users like
Ease of use and call summaries
Users dislike
Clumsy tagging and call issues
Source: G2, 1,037 reviews
Jiminny composite showing a call summary with Objection, Yes and Clarification markers, an AI insight Pricing concern detected, a Deal Insights screen with recent calls, and conversation analytics with CRM sync to Salesforce and HubSpot
Jiminny call summary, AI insight and deal insights views. Vendor illustration with sample data.
How it works in practice

Salesforce users get an app with 15 out-of-the-box reports, including Early-Stage Deals Citing Pricing and Lost or Won Competitive Opportunities; most of them don't work in Full Data Transience storage mode. Jiminny lists native Salesforce and HubSpot integrations. Pricing is by seat type (recording, insights and listener seats) with no platform fee and a one-time setup fee whose amount isn't stated. Its pricing page doesn't say which feature sits in which plan.

Starting price
Quote only (Capture, Scale, Grow); seat types for recording, insights and listening; 12-month minimum; one-time setup fee; 14-day free trial
Languages
60+ besides English
CSV import
Up to 2,900 line items per file

Clari Copilot

Best for describing a topic in plain English

Conversation intelligenceNo G2 rating

Fits a team that wants to describe a topic in words, such as how reps position a new differentiator, and is comfortable with a product that now sits inside a merged company.

Watching how reps pitch a new differentiator in Clari Copilot. Copilot has three kinds of topic. Pre-built topics cover themes such as agenda setting, customer goals and blockers. Admins add keyword topics for exact names. AI Smart Topics are written in natural language, for example "highlighting key differentiators", and can be limited to customer or rep speech and to specific teams. Copilot also proposes Recommended Topics from recent calls, which you can save or dismiss. Topic Dashboards then split trends by CRM attributes such as deal stage, geography and market size, with drill-down to the call moment. Clari's own guide warns that Smart Topics can't handle exclusions or things that did not happen.

The ownership picture changed. Clari and Salesloft announced a merger on August 7, 2025, and Clari's product, pricing and help pages now redirect to salesloft.com. We found no standalone Copilot price, plan list or public explanation of how Copilot sits next to Salesloft Conversation Intelligence.

Choose it when
  • you want to describe a topic in plain English, such as how reps position a new differentiator, instead of listing keywords
  • you want topic trends segmented by CRM attributes such as deal stage or geography
Skip it when
  • you need a standalone price list or help center: Clari's product, pricing and help pages now redirect or sit behind a login
  • you need to know how Copilot fits with Salesloft Conversation Intelligence: no public page we read explains it
Clari Copilot Dashboard with the Topics view selected, topic Next Steps - AI Detected chosen, filters for reps and team, and a Topic Adoption bar chart of calls where the topic was mentioned
Clari Copilot Topics dashboard with Topic Adoption chart. Help-center screenshot.
How it works in practice

Clari's community posts, now hosted by Salesloft, describe a Copilot Notetaker for Zoom, Microsoft Teams and Google Meet meetings and CRM Suggestions that turn call insights into field updates you approve with one click. Clari's blog says Copilot shows managers which reps adopt key messages; that is a vendor claim we could not test. We found no G2 rating specific to Copilot.

Starting price
Quote only; Clari's pricing page now redirects to Salesloft's sales contact page
Topic types
Pre-built, keyword, AI Smart Topics
Ownership
Merged with Salesloft (announced August 7, 2025)

Conversation Intelligence Built Into Your CRM, Engagement Platform or Dialer

Salesloft, Salesforce, HubSpot and Dialpad add analysis to a system your team uses all day: fewer logins and call data on the CRM record, but a feature set that follows the host product's editions.

Salesloft

Best for Salesforce teams that want consent tooling

Revenue orchestration platform with a conversation intelligence module 4.5 · 9,908 G2 reviews

Fits a Salesforce team that wants recordings, summaries and deal alerts written to the opportunity, plus consent settings next to the recorder.

A topic alert in Salesloft Conversation Intelligence. Meetings on Zoom, Microsoft Teams and Google Meet are recorded by the Salesloft CI Bot or a cloud recorder, and recordings can also be uploaded. Admins create Keyword Topics, which match exact phrases, and Smart Topics, which take a plain-language description with a seven-day preview and need Advanced AI Features turned on. Keyword topics take up to 48 hours to apply and mainly cover calls from the last 30 days, while Smart Topics are also applied to the past 10 calls. A Recommended Topics tab suggests topics from recent transcripts. Managers filter the call library by topic, competitor mention, long monologue or talk-to-listen ratio, and a saved filter can send an alert on each new matching call. Dashboards cover topics, competitors, deals, teams and scorecards.

Salesloft sells two packages, Advanced and Elite, and Conversations is in both. The Conversations trial is no longer offered under the new packaging. The help center calls Salesforce the only fully supported CRM, with recording links, summaries and action items synced to the opportunity.

Choose it when
  • your team runs on Salesforce and wants recordings, summaries and deal alerts written to the opportunity
  • you want a pre-meeting consent page and data-retention settings next to the recorder
Skip it when
  • you run HubSpot: Salesloft's help center calls Salesforce the only fully supported CRM for Conversation Intelligence
  • you want a USD price: only the Advanced and Elite package names are public
Users like
Ease of use and call tracking
Users dislike
Missing features and call issues
Source: G2, 9,908 reviews
Salesloft Conversation Intelligence Dashboard on the Topics tab with a multi-select of topics (Process, Metrics, Timing) and a bar chart of percentage of calls mentioning each topic
Salesloft Conversation Intelligence topics dashboard. Help-center screenshot.
How it works in practice

Salesloft merged with Clari (announced August 7, 2025), and Clari Forecast keeps its name. Recording consent tools include a pre-meeting consent page, audio announcements and email reminders, with data-retention and audit-log tabs in the compliance settings. The help center suggests the full consent set may need the Conversation Intelligence Enterprise plan. The G2 rating shown here covers the whole Salesloft platform.

Starting price
Quote only (Advanced and Elite packages)
Recorders
Salesloft CI Bot or Cloud Recorder
Smart Topics
Need Advanced AI Features turned on

Salesforce Einstein Conversation Insights

Best for teams that live in Salesforce records

CRM-native conversation intelligence 4.4 · 27,577 G2 reviews

Fits a team where reps and managers already work in Salesforce records and want call insights on the opportunity.

Tracking a launch with custom insights in Salesforce. Conversation Insights doesn't record calls. You connect a recording provider, such as Sales Dialer, Amazon Connect with Service Cloud Voice, Zoom, Google Meet or Microsoft Teams, and Salesforce analyzes what arrives. In Setup, an admin uses automatic insights such as pricing mentions and defines standard insights for competitors and products. Custom insights are the launch tool: up to 100 of them, each with up to 25 keywords of up to 255 characters, so a team lists the new package name and each way reps say it. Insights then appear on the call record and the opportunity record with jump-to-snippet links, and Call Explorer lets users search conversations in natural language. The dashboards refresh about every eight hours by default.

Keywords are literal, so the admin has to list every variant. Packaging after the Momentum acquisition (completed March 2, 2026; the landing page now says "powered by Momentum") isn't fully clear from the pages we read, so confirm which SKU holds Call Explorer and the generative summaries.

Choose it when
  • your reps and managers already work in Salesforce records and want call insights on the opportunity
  • you want a published add-on price you can add to existing Sales Cloud seats
Skip it when
  • you want one tool that records calls for you: Salesforce relies on a connected recording provider
  • you want AI-described topics: custom insights are literal keywords, up to 25 per insight
Users like
Highly configurable CRM
Users dislike
Setup and admin effort
Source: G2, 27,577 reviews
Salesforce illustration of a video call page with an Insights and Comments timeline per speaker and an Insights card listing detected competitors (Alpine, Cirrus) and objections (Budget, Pricing)
Salesforce Conversation Intelligence call insights. Vendor illustration with sample data.
How it works in practice

Conversation Insights is also sold in the Sales Engagement add-on at the same $50 per user per month, Sales Programs is listed at $100, and Sales Cloud Unlimited includes it. The implementation guide says it is available in Performance and Unlimited editions and at extra cost in Enterprise. Salesforce's pricing page says plans are billed annually, with an annual contract and no trial licenses. Consent and local privacy compliance are the customer's responsibility. The G2 rating covers Sales Cloud as a whole.

Starting price
$50 per user per month billed annually (Conversation Insights, also in the Sales Engagement add-on); $100 in Sales Programs; included in Sales Cloud Unlimited; Agentforce for Sales listed at $125
Custom insights
Up to 100, with up to 25 keywords each
Edition gate
Performance and Unlimited; extra cost in Enterprise

HubSpot Sales Hub

Best for HubSpot teams on Professional

CRM-native call recording and conversation intelligence 4.4 · 14,369 G2 reviews

Fits a team on HubSpot CRM that wants call transcripts and summaries tied to contacts and deals.

Transcripts first, tracked terms later in HubSpot. Calls made with HubSpot's calling tool, through a HubSpot number or a registered outbound number, are recorded by default. A Professional or Enterprise Sales Hub or Service Hub seat adds transcription and analysis, an AI call summary (purpose, key discussion points, decisions, sentiment and next steps) and automatic association of the call with contacts, companies, deals and tickets. Managers filter the Calls Index by user, team, outcome and duration, and global search finds key terms across recordings.

The launch-message feature is tracked terms. A super admin lists categories of terms under Calling > Call Setup, and the terms feed the custom report builder, call filters, workflows, segments and notifications. That's Enterprise only, and reports backfill only 30 days. Zoom and Teams recordings create meeting records that follow a separate review path.

Choose it when
  • your team runs on HubSpot CRM and wants call transcripts and summaries tied to contacts and deals
  • you want a published seat price and can use HubSpot's own calling tool
Skip it when
  • you want to track new messaging phrases below Enterprise: tracked terms are an Enterprise feature
  • you mainly meet on Zoom or Teams: those recordings create meeting records and follow a separate review path
Users like
Ease of use and connected customer data
Users dislike
Cost and features locked to higher tiers
Source: G2, 14,369 reviews
HubSpot call record with a logged call form and an AI call summary with Notes and Transcript toggle, showing prospect, purpose of call, key needs and next steps
HubSpot call notes and transcript view. Vendor illustration with sample data.
How it works in practice

Professional and Enterprise each carry a required one-time onboarding fee, shown in the price line above. The Starter tier isn't eligible for transcription and analysis. HubSpot's pricing page lists transcription caps of 750 and 1,500 hours per account per month, but we couldn't map them to tiers. The G2 rating covers Sales Hub as a whole, not the call features.

Starting price
Professional from $90 per seat per month (plus a $1,500 one-time onboarding fee); Enterprise from $150 (plus $3,500 onboarding)
Tracked terms
Enterprise only; 30-day backfill
Transcription
Professional or Enterprise seat

Dialpad Sell

Best for phone-heavy teams that want in-call prompts

Sales dialer with built-in conversation intelligence 4.4 · 4,216 G2 reviews

Fits a phone-heavy team that is open to running calls through Dialpad and wants a prompt in the call when a pricing term or competitor comes up.

Custom Moments for a launch in Dialpad. Dialpad is the phone and meetings platform, so calls are captured natively in its dialer, apps and Dialpad Meetings. The pages we read describe no bot for Zoom or Teams. An admin creates Custom Moments from scratch or from sales and support templates: trigger words and phrases that bookmark a call, feed coaching and trend reports, and can alert a manager in real time. From Sell Advanced, Live Coach cards can show the rep a prompt when a keyword such as pricing or a competitor name comes up.

Dialpad's help center was blocked to us. A search summary of the Custom Moments article says moments work in English, Spanish or French, can be triggered by anyone, the rep only or the customer only, and show up under a Moment filter in Analytics and Conversation History. Recording can be toggled per call or set to automatic, and APIs can pause recording when payment details come up.

Choose it when
  • your reps work mostly on the phone and you are open to running calls through Dialpad
  • you want in-call prompts when a rep or customer says a pricing term or a competitor name
Skip it when
  • you want a bot that joins Zoom or Teams meetings: the pages we read describe none
  • you want a cross-channel deal-risk board: the pages we read show no deal or pipeline view
Users like
Ease of use and call management
Users dislike
Call and connection issues
Source: G2, 4,216 reviews
Dialpad Call History view on the Moments tab with a Top moments - Mention count over time line chart and a table of moments (Call purpose, Currency, Interesting question) with total mentions by agent and customer
Dialpad Moments analytics in Call History. Vendor illustration with sample data.
How it works in practice

Sell Essentials includes AI transcripts, recaps, PII redaction and one-year recording and transcript retrieval. Sell Advanced adds Live Coach and Custom Moments, and Sell Premium adds AI quality management and coaching on annual plans only. Dialpad integrates with Salesforce, Zendesk, HubSpot and Zoho CRM. The G2 rating is for Dialpad Connect, not the sales product.

Starting price
Sell Essentials $39, Advanced $59 (adds Live Coach and Custom Moments), Premium $79 (adds AI quality management) per user per month
Custom Moments languages
English, Spanish or French
Retention
1-year recording and transcript retrieval on Essentials

Which Plan Unlocks Conversation Intelligence?

Tracking a new message is rarely in the base seat. The table shows what each vendor says you need, based on the pricing, help and implementation pages we read.

ToolWhat you need for trackers or topicsSource of the gate
GongKeyword trackers need no credits; question-based AI trackers use credits; feature access depends on plan and seatHelp center, pricing page
Chorus by ZoomInfoNot documentedn/a
AvomaThe Conversation Intelligence add-on for custom keyword and smart topic trackersPricing page
JiminnyA Manager or Admin role; plan-by-plan gates aren't statedHelp center, pricing page
Clari CopilotNot publicn/a
SalesloftAdvanced AI Features turned on for Smart Topics; Advanced or Elite packageHelp center
Salesforce Conversation InsightsThe Conversation Insights or Sales Engagement add-on, or Sales Cloud UnlimitedPricing page, implementation guide
HubSpot Sales HubA Professional or Enterprise seat for transcripts; Enterprise for tracked termsHelp center
DialpadSell Advanced for Custom Moments and Live CoachPricing page

How Much Does Conversation Intelligence Software Cost?

Four of the nine tools publish a USD price, and five sell by quote. The published figures exclude one-time fees such as HubSpot's onboarding charge. Dialpad lists $39, $59 and $79 per user per month. Salesforce lists Conversation Insights at $50 per user per month billed annually. HubSpot lists Sales Hub Professional from $90 per seat per month and requires a one-time onboarding fee on Professional and Enterprise. Avoma lists recorder seats from $19 per month billed annually and a Conversation Intelligence add-on at $29 per seat. Gong, Chorus, Jiminny, Clari Copilot and Salesloft publish no USD figures.

Quote-only tools differ in how they price. Gong charges per user plus a platform fee. Jiminny prices by seat type, with a 12-month minimum and a one-time setup fee. Salesforce bills annually with an annual contract. We left out the third-party "average cost" estimates that circulate for Chorus, Clari and Salesloft, because none comes from the vendor.

Free Conversation Intelligence Software and Trials

No, none of the nine has a permanent free plan that includes conversation analysis. HubSpot's free tier has no transcription and analysis, which needs a paid Professional or Enterprise seat. Avoma and Jiminny offer 14-day trials. Salesloft no longer offers a Conversations trial under its new packaging, and Salesforce lists no trial licenses.

How to Choose Conversation Intelligence Software

Start with the system your reps already work in, then check how the tool defines a tracker and what that costs. The table below maps common situations to a shortlist.

  • Your team lives in Salesforce recordsSalesforce Conversation Insights or Salesloft
  • You run HubSpot CRMHubSpot Sales Hub; Professional for transcripts, Enterprise for tracked terms
  • You want to read the price before a demoAvoma, Dialpad or Salesforce
  • Your calls are in several languagesJiminny
  • Your reps work mostly on the phoneDialpad
  • You want to describe topics in plain EnglishClari Copilot, Salesloft Smart Topics or Gong AI trackers
  • You want to search calls, emails and deals togetherGong
  • You already buy ZoomInfoChorus by ZoomInfo, after checking tracker detail in a demo

Questions to Ask in the Demo

A demo shows the best case. These questions test the part of the job this guide is about.

QuestionWhy it matters
Which plan or add-on lets me create my own trackers?Many tools put custom trackers above the base seat
Is a tracker literal, concept-based or both?Literal lists miss a rep who rephrases the message
Can a new tracker reprocess past calls, and how far back?Avoma reprocesses up to 12 months and HubSpot backfills 30 days
Can a marketer edit trackers without an admin seat?Gong has a separate Manage AI Trackers permission; Avoma, Jiminny and Salesforce tie it to admin or manager roles
Where do the calls come from?A tool can't track calls it never receives
What does the tool do when credits run out?Gong pauses published question-based trackers
How are consent and retention handled?See the next section

A 30-Day Launch-Message Tracking Pilot

Pick one launch and one team. The pilot answers a narrow question, whether the tool shows you what reps said about the change, before you commit to a contract. Our product launch software guide covers the launch planning around it.

  1. Product marketingPick one launch and write 8 to 10 trigger phrases: the new name, three claims, the main competitor and the wording reps must not use Day 0
  2. AdminCreate the tracker or topic, check which plan allows it and confirm the pilot team's calls reach the tool Day 1 to 3
  3. Sales managerTell the pilot team about the recording and confirm the consent setup with legal Day 3
  4. Product marketingRead the first matching calls and fix triggers that fire on the wrong thing or miss rephrased claims Week 1
  5. EnablementShare three clips of reps using the approved wording and three that miss it Week 2
  6. Product marketingCompare matches with the do-not-say list and note objections that nobody planned for Week 3
  7. Revenue leadDecide: keep, widen to more teams or drop, using the checklist below Day 30

How to Tell Whether It Worked

Use numbers you already track. Count how many pilot-team calls hit the tracker, how many hits used the approved wording, and which objections appeared that the launch brief didn't cover. Don't expect a revenue number from a 30-day pilot. If your sales enablement software or sales training software already records completion, compare it with what reps said on calls.

Pilot checklist
  • One launch and one team chosen
  • 8 to 10 trigger phrases written, including do-not-say wording
  • Plan or add-on confirmed to allow custom trackers
  • Pilot team's calls confirmed to reach the tool
  • Consent and retention settings agreed with legal
  • First 10 matching calls read and triggers corrected
  • Three good and three missed clips shared with the team
  • Keep, widen or drop decision recorded on day 30

When Reps Haven't Read the Release Brief Yet

Conversation intelligence shows what reps said after calls start. It doesn't show who has read the approved messaging before the first call. For one critical change, The GTM Lead covers that earlier step: it sends one release brief with approved messaging and a do-not-say list to your SDRs, AEs and CSMs, and shows who has viewed it, acknowledged it and answered a readiness check. It isn't a conversation intelligence tool.

What is conversation intelligence software?

Conversation intelligence software records sales calls and meetings, transcribes them and uses AI to flag topics, objections, competitor mentions and next steps. Managers and marketers use it to search conversations, coach reps and spot deal risk.

What is the best software for conversation analysis?

The best software for conversation analysis depends on the system your reps already use. Salesforce teams can look at Salesforce Conversation Insights or Salesloft, HubSpot teams at Sales Hub, phone-heavy teams at Dialpad, and teams that want a standalone platform at Gong, Avoma or Jiminny.

Which AI is best for analyzing conversations?

The best AI for analyzing conversations is the one that is accurate on your calls: the nine tools here run on their own models, and we found no independent accuracy comparison on the pages we read, so test transcription accuracy and tracker hits on your own calls during a trial or pilot.

What is the difference between conversation intelligence and conversational AI?

Conversation intelligence analyzes conversations between people, usually a rep and a buyer. Conversational AI, such as a chatbot or a voice agent, holds a conversation itself and is a different category that this guide doesn't cover.

How much does conversation intelligence software cost?

Four of the nine tools list a USD price: Dialpad from $39, Salesforce at $50, HubSpot Professional from $90 per seat per month and Avoma from $19 plus a $29 add-on. The rest sell by quote.

Do I need consent to record sales calls?

Recording rules differ by country and state, so ask your legal team. The tools offer settings such as consent pages, announcements, redaction and retention controls, but they leave compliance to you.

Your next release is coming. Know who’s ready.

Send one release brief to your SDRs, AEs and CSMs. See who viewed it, acknowledged it and answered the readiness check. Plans from $29 a month.

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